John Smith

Instagram is recognized as one of the most vital tools to bring the target audience to the brand. And if your brand is already on the hottest visual social media platform ‘Instagram’, then probably your main focus is to capture more followers with each passing day. 

Instagram has made it popular, especially for business accounts, it helps brands and the followers to interact with each other in a meaningful way. 

If you are also looking to attract maximum traffic to your website from Instagram, then this post is sure to enable your brand to earn more clicks.

#1. ‘Click the Link in Bio!’

One of the easiest to way to attract traffic to your brand’s website is to include the link in your bio. In fact, you can easily update the link whenever you like and link it to any page on the website that you want your visitors to land. 

Usually, most of the brands ensure to link their home page and rarely changes it to any other product page. However, seo company in delhi make sure to drive most revenue from Instagram by regularly updating the link and include the CTA (call-To-Action) in the post and ask the users to click the link in the bio. 
It is always beneficial to be creative to win the sale. Invite your visitors to your website by offering attractive offers, like “click on the link and get extra 10% off”. 

#2. Run an Instagram Ad Campaign

Another way to attract more traffic to the website through Instagram is by running an ad campaign. The best thing about Instagram ads is they are clickable. 
In fact, it doesn't only allow the user to click an ad and visit the preferable web page but also, help them to learn more by clicking on the call-to-action button, which thus, helps in improving CTR (Click Through Rate).

Instagram ads usually use the Facebook ads backend and hence, allows you to target any kind of user.  A few among those targeting options include 

• Age
• Gender
• Relationship status
• Education level
• Workplace or job title
• Location
• Interests, & entertainment preferences
• User Behaviors 

#3. Tag Your Products

Instagram is now offering many other attractive services, like allow the brands and businesses to tag their respective products in organic Instagram photos. When users click on the product, they notice the short description written below and then get an option to click on the website to learn how he can make a purchase and more about the products. Tagging a product is one of the most common SEO services Noida implements to drive the traffic to the website. 

#4. “Swipe Up” or “See More” Stories on Instagram

The organic posts aren't linkable but if you have a verified account it is definitely linkable. To make the brand’s account eligible for verification, it isn't necessary to have tons of followers. And thus, you can easily drive traffic to the website by working with an influencer who is verified.
This also provides another advantage of reaching a huge audience which might not already be familiar with your brand.