John Smith

Since we all are part of the digital era and we know what SEO means to all of us who are directly or indirectly interconnected with the term ‘Search Engine Optimization’. The SEO industry is constantly changing and growing at a rapid pace. Earlier, I mean a couple of years ago when digitization wasn’t a greater aspect, SEO was something that was considered as ‘black magic’ in the business industries. But, now, digitization is everything for all who are working online or offline or both. Digitization has added a lot of value to these business establishments by making SEO a crucial part of digital marketing strategies.

Google has made it a tougher task for the experts of the top SEO company in USA to predict what is going to come next in the search engine industry. This is because of the constant change and updates in the algorithms of Google and other search engines. The experts prefer being proactive to find out the upcoming trends with the help of past trends. The professional search engine expert of one of the top SEO company in Atlanta have made these two predictions for SEO that they expect will arise in future:-

• User-experience (UX) will play a larger role

To achieve immense growth of your business, it is necessary for you to provide your users with a great, interactive and engaging user-experience. Earlier SEO was only a part of IT company but now it is itself a huge industry. The professionals today are required to have a lot of technical knowledge and understanding of the methods that can help you to optimize your website and content for search engines. Not only this, but it is also important that your experts know the tactics to interact with your target audience over the web.

According to the professional experts, in the coming days, months or years, UX will be a vital part of search engine. You have to make sure that you take care of the user engagement by providing them with a great content. Know who your target audience is and find the better ways to provide them with the information in the more interactive and engaging form. Basically, engagement is what you should focus on.

• Accelerated Mobile Pages (AMP) will be the ranking factor

Digital platforms are divided into two wide areas- one is desktop and the other is mobile. Mobile being the primary index. The industries today has moved towards the mobile-first platform and thus, the way we search, interact and buy has changed. The users want to have a great experience when they visit your website. Your website design should be mobile-friendly that can provide good looking web design along with high-speed searches. It means that apart from looks, users are demanding for speed. Thus, the need for AMPs arose.

As far as we all know AMP was not considered as a ranking factor, but now, as AMPs highly affects the search engine rankings and helps a website to gain a better ranking in the search engines even above the organic listings. The experts are therefore predicting that AMPs will serve as a ranking factor for the search engines. It is further expected that accelerated mobile pages will be built by the top companies for delivering their content to the target audience and will drive approximately 12 to 15 percent increase in mobile search visits.