Brands these days are using social media more than ever to promote their business online. They are using every tried and tested approach to advertising their brand, its products and services to their target audience through popular social media channels like facebook, Instagram, Twitter etc. to create brand awareness and get more engagement from their target audience. But there is another established platform Pinterest which has received a greater attention from users than brands. When all other brands are busy promoting their products or services on the Facebook Twitter or Instagram and investing on ads at these platforms why not you leverage the benefits of using Pinterest and get more engagement.
Here are the 5 reasons suggested by top Dallas seo company and SMO company why your brand should use Pinterest -
- People use Pinterest to take buying decision
More than 100 million people are using Pinterest and looking to share and discover new things and make their purchasing decisions here on this platform. It is estimated that more 87% of Pinterest users decide what to buy here on this platform and more than 90% of customers are planning to use Pinterest for their future purchases. It allows brands to generate direct sales from the site itself through free set-up service Buyable Pins.
- It’s a huge spot for sharing
Pinterest ranked as a second-highest social referring site and is a great platform and doing exceptionally well. Though other sites allow brands to motivate people for sharing with their friends on social media but Pinterest is providing a better chance for your quality content to get more exposure and engagement organically.
- Pinterest users are Active
Currently, there are over 100 million active monthly users with over 60m billion pins the number is growing rapidly as more people and brands are getting familiar with this brand.As per the New York times study, on average every month users spend 98 minutes on Pinterest in comparison to LinkedIn and Twitter where they spend 60 and 30 minutes respectively every month.
- Reach female buyers
If your product or service is dedicated to the female audience than Pinterest is the perfect place to promote your brand and get customer engagement. Approximately 70% of Pinterest users are females and 34% of which are below the age of 29. So you can expect the active presence and engagement over this platform.
- It’s informative
Pinterest allows brands to get to know their audience better and connect to them through Analytics. You can better know about the interests and needs of your target audience and thus can form the strategies accordingly. Through a survey, it is found that Pinterest traffic and referrals information enabled the brands to gain insight of what user wants and help them get the idea of the upcoming demand for different products.Thus using Pinterest can help you to efficiently plan out the things for the future and can reduce losses. For more help and guidance you can contact the best bostan seo company and SMO company.
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