John Smith

Designated as a senior digital marketing expert at one of the top SEO companies in Jacksonville, I deal with many types of clients. Often, I hear the same old question

‘ How long will it take to get the Google rankings’ from the clients whom I work for.  Here, the hilarious part is not the answer but the question itself. The real issue is generation of leads instead of getting the ranks. However, the former  is not a cakewalk. Digital market specialists have to put an effective strategy in place for optimizing site in order to generate leads.

Before talking about the optimization process, let’s get a quick insight into the lead generation process.

The process begins with a visitor clicking on a call-to-action specified in one of the site pages or blog posts. This call-to-action button directs the visitor to a landing page which contains a form seeking his personal details. As soon as the visitor fills in his email-address, a thank-you page displays on the screen.

If you haven’t found the ways to optimize your website for lead generation, then here are some of them:

Focus On Most-Visited Web Pages:

It is not certain that every web page will generate equal leads.  Often, there are some exceptional lead generators about which you are not even aware of. It is essential to understand the effectiveness and success of your present ways and techniques of lead generation. SEO experts working in Top SEO companies in Jacksonville lay emphasis on finding the past loopholes and then, designing measures to eliminate them.

Typically, these are the common areas from where a website gets its traffic from:

• Email marketing: Many visitors connect to your website through one or more of your emails.
• Live Chat: A portion of website traffic can originate from live chats operated by a professional customer support team.
• Google Adwords: With Google showcasing business advertisements to a pool of searchers, Google Adwords are accountable for paid traffic to your site.
•  
• Social Media: If you have a running social media campaign, then there is a high probability that you are touching a large number of customer base.

After you have gained knowledge of your lead generation areas, you should take care of your landing pages. Create the pages in a way that appeals your customers.  For an instance, if the leads are coming from your social media platforms, then you should make sure to generate a high-quality and engaging content there. Put an extra amount of effort on the most engaging web pages by including longer content.

Ascertain Performance Of Lead Generators:

Examine the individual contribution of every prevailing lead generators to your growth. Another way will be to draw a comparison between two landing pages in terms of lead generation. For an instance, you own one of the top 10 SEO companies in the world, then you can compare two landing pages, like X and Y.. Let’s say that Landing page X has 5000 visits but it produces 50 leads. So, your conversion rate for landing page X will be 1%. Now, assume that you have another landing page Y that brings 60 leads from its 1000 visits. The conversion rate here would be 6%. You can discover the differences between the two pages and act upon to optimize X page. The next thing to do is to examine landing page visits and CTA clicks to find what is working  and what is not.

Haven’t found the top 10 SEO companies in the world yet? Connect with us right away!

More info: Best SEO